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fighting the lack of good ideas

Day: January 13, 2014

play on people’s need to believe to create a cultlike following – law 27 – #48laws by robert greene

Posted on 13 January 201430 January 2013 By antipaucity

Law 27 People have an overwhelming desire to believe in something. Become the focal point of such desire by offering them a cause, a new faith to follow. Keep your words vague but full of promise; emphasize enthusiasm over rationality and clear thinking. Give your new disciples rituals to perform, ask them to make sacrifices…

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