fighting the lack of good ideas

play on people’s need to believe to create a cultlike following – law 27 – #48laws by robert greene

Law 27

People have an overwhelming desire to believe in something. Become the focal point of such desire by offering them a cause, a new faith to follow. Keep your words vague but full of promise; emphasize enthusiasm over rationality and clear thinking. Give your new disciples rituals to perform, ask them to make sacrifices on your behalf. In the absence of organized religion and grand causes, your new belief system will bring you untold power. –Robert Greene, The 48 Laws of Power (review)

If you want to make a little money, write a book. If you want to make a lot of money, create a religion. –L Ron Hubbard

keep your hands clean – law 26 – #48laws by robert greene

Law 26

You must seem a paragon of civility and efficiency: Your hands are never soiled by mistakes and nasty deeds. Maintain such a spotless appearance by using others as scapegoats and cat’s-paws to disguise your involvement. –Robert Greene, The 48 Laws of Power (review)

re-create yourself – law 25 – #48laws by robert greene

Law 25

Do not accept the roles society foists on you. Re-create yourself by forging a new identity, on that commands attention and never bores the audience. Be the master of your own image rather than letting others define it for you. Incorporate dramatic devices into your public gestures and actions – your power will be enhanced and your character will seem larger than life. –Robert Greene, The 48 Laws of Power (review)

play the perfect courtier – law 24 – #48laws by robert greene

Law 24

The perfect courtier thrives in a world where everything revolves around power and political dexterity. He has mastered the art of indirection; he flatters, yields to superiors, and asserts power over others in the most oblique and graceful manner. Learn and apply the laws of courtiership and there will be no limit to how far you can rise in the court. –Robert Greene, The 48 Laws of Power (review)

concentrate your forces – law 23 – #48laws by robert greene

Law 23

Conserve your forces and energies by keeping them concentrated at their strongest point. You gain more by finding a rich mine and mining it deeper, than by flitting from one shallow mine to another – intensity defeats extensity every time. When looking for sources of power to elevate you, find the one key patron, the fat cow who will give you milk for a long time to come. –Robert Greene, The 48 Laws of Power (review)

use the surrender tactic: transform weakness into power – law 22 – #48laws by robert greene

Law 22

When you are weaker, never fight for honor’s sake; choose to surrender instead. Surrender gives you time to recover, time to torment and irritate your conqueror, time to wait for his power to wane. Do not give him the satisfaction of fighting and defeating you – surrender first. By turning the other cheek you infuriate and unsettle him. Make surrender a tool of power. –Robert Greene, The 48 Laws of Power (review)

Matthew 5:39

But I say to you, do not resist an evil person; but whoever slaps you on your right cheek, turn the other to him also.

play a sucker to catch a sucker – seem dumber than your mark – law 21 – #48laws by robert greene

Law 21

No one likes feeling stupider than the next person. The trick, then, if to make your victims feel smart – and not just smart, but smarter than you are. Once convinced of this, they will never suspect that you may have ulterior motives. –Robert Greene, The 48 Laws of Power (review)