fighting the lack of good ideas

play to people’s fantasies – law 32 – #48laws by robert greene

Law 32

The truth is often avoided because it is ugly and unpleasant. Never appeal to truth and reality unless you are prepared for the anger that comes from disenchantment. Life is so harsh and distressing that people who can manufacture romance or conjure up fantasy are like oases in the desert: Everyone flocks to them. There is great power in tapping into the fantasies of the masses. –Robert Greene, The 48 Laws of Power (review)