My colleague Sheila wrote a great, short piece on LinkedIn about ads recently.
And this is what I commented:
I held off for years in installing ad blockers/reducers.
But I have finally had to cave – been running Flash in “ask-only” mode for months now, and just added a couple blocker/reducer extensions to Chrome recently (in addition to the ones on my iPhone for Safari).
I like supporting a site as much as the next guy (I even run a few highly unobtrusive ones on my sites) – but I agree: when I cann’t tell whether it’s your content or an ad, or even get through all the popovers, splashes, etc, I’m leaving and not coming back
I hate the idea of ad blockers/reducers. But it is coming to such a point where you can’t read much of what is on the web because of the inundation of ads.
For Safari on iOS 9, I have three blocker/reducer apps installed (they’re free, too: AdBlock Pro, AdBlock Plus, & Refine (App Store links)). It’d be nice if they worked for Firefox, Opera Mini, and Chrome, too – but alas they do not (yet).
Also run two blocking/reducing extensions in Chrome (my primary web browser) on my desktop – Adblock Plus & AdBlock).
Shame the web has come to this. Schneier’s written about it recently. As has Brad Jones & Phil Barrett.
Wired and Forbes even go so far as to tell you you’re running an ad blocker and ask to be whitelisted or pay a subscription.
Hi again. Looks like you’re still using an ad blocker. Please turn it off in order to continue into Forbes’ ad-light experience.
And from Wired:
Here’s The Thing With Ad Blockers
We get it: Ads aren’t what you’re here for. But ads help us keep the lights on.
So, add us to your ad blocker’s whitelist or pay $1 per week for an ad-free version of WIRED. Either way, you are supporting our journalism. We’d really appreciate it.
If you’re detecting my adblocker, maybe instead of telling me you won’t do anything until I whitelist you (or subscribe), you think about the problem with ads first.
Just a thought.