fighting the lack of good ideas

conceal your intentions – law 3 – #48laws by robert greene

Law 3

Keep people off-balance and in the dark by never revealing the purpose behind your actions. If they have no clue what you are up to, they cannot prepare a defense. Guide them far enough down the wrong path, envelop them in enough smoke, and by the time they realize your intentions, it will be too late. –Robert Greene, The 48 Laws of Power (review)