fighting the lack of good ideas

play a sucker to catch a sucker – seem dumber than your mark – law 21 – #48laws by robert greene

Law 21

No one likes feeling stupider than the next person. The trick, then, if to make your victims feel smart – and not just smart, but smarter than you are. Once convinced of this, they will never suspect that you may have ulterior motives. –Robert Greene, The 48 Laws of Power (review)