i’m not technical

I am. But not really.

To paraphrase my prelicensing class instructor, “95% of consulting is not technical work – it’s psychological”. 5% of consulting is delivery. The remainder is listening, empathizing, training, selling, encouraging, improving, and a whole bunch more gerunds.

I’m an unlicensed psychiatrist dabbling in technology -just call me Frasier Malone – the single person every consultant has to be (even though on Cheers they were two people).

Part of the Art of Consulting™ is conveying ROI in the right terms to your current audience. My job as an automation consultant, project manager, and team lead is to convince customers (at all levels) that the tools I’m there to deliver, configure, and utilize are not “taking their jobs away” (in the wrong sense of the term). Ideally, my customers not only see me as their Trusted Advisor, but as someone who has “been there, done that” just like they have, and that I truly am there to help them: to help them save time (for engineers), to save headcount (for managers), and to save money (for executives).

Good consultants are, in many ways, like bartenders – they listen to the problems their customers have, and hand them things they hope will help. Like a good bartender, you need to deliver what has been agreed to. And like a good bartender, you need to know when to tell your customer “that’s not the best option – try this instead”. And like a good bartender, you need to know when to tell your customer “no”.

Also published on Medium.