Tag Archives: social-media

my theory of social networking

I know lots of folks who like to have everything they share on one social network (eg Google+) magically appear on all others they use, too (eg Twitter & Facebook).

While I sometimes share identical content out to several networks, I rarely want precisely the same thing going everywhere all the time. In fact, while I love employing Buffer and IFTTT (including using the latter to push content from G+ elsewhere), I rarely like having the same posts (which aren’t links) appear anywhere else.

Why? To ensure I don’t miss some of the conversation or points raised by splitting my attention between, say, Facebook and Google+.

I find that the communities represented on the social networks I use, while overlaps occur, tend to be relatively distinct.

I see this problem occur in communities I belong to, too – such as the BGLUG. There’s a Facebook group, and a Google+ community. When events are scheduled, they get posted both places: which is great for publicity .. but not so much for keeping continuity of community.

Continuity of conversation and interaction is a Big Deal™, in my opinion.

Multiple conversation points are great – but fragmentation of discussion is not so great (eg comments on a blog post + comments on the social network link post of the blog post).

I asked a question about a subset of this problem a few years ago on Stack Overflow – and the best answer for integrating WordPress-to-Facebook commenting was to use a plugin. That’s awesome – but doesn’t begin to solve the problem of discussions across more than one network.

So, for now, I’ll continue to encourage all my socially-network friends, colleagues, family, and readers to keep conversations as separate as possible on the networks they frequent: improve your signal-to-noise ratio, and make the internet a better place.

what viability would a subscription-based social networking service have?

You see stories like this one, and you wonder how Facebook is continuing to make it. So many people I know are either leaving, or reducing their involvement (including myself), that is seems it is destined to be the next MySpace.

Over the past couple years, I have seen companies advertise themselves by giving links like facebook.com/MyCompany. When it’s in addition to you “real” website (MyCompany.com), that’s not a bad thing.

But when it’s the only outlet you give people to interact with you? You’re outsourcing your business to someone else, and hoping they don’t screw you over.

That doesn’t seem to smart to me.

I understand Facebook needs to make money – they are a business, and not a charity (and even if they were the latter, they still need to pay for electricity, engineers, and equipment). But I think that the pure advertising model is not as lucrative as it once was.

Which makes me wonder how successful a subscription-based social network could be: call it something nominal – maybe $10-20 a year, but give users much fuller control over their “experience”: a mashup of MySpace’s crazy customizability, Facebook’s interface, and LinkedIn’s professionalism.

It’s a thought. Anyone want to build one with me?