35 great questions, part 5

Part 5 of 5 in my condensed reprint of Inc’s article, “35 Great Questions” from the April 2014 issue. (part 1, part 2, part 3, part 4)

  1. Who have we, as a company, historically been when we’ve been at our best? –Keith Yamashita
  2. What do we stand for – and what are we against? –Scott Goodson
  3. Is there any reason to believe the opposite of my current belief? –Chip Heath & Dan Heath
  4. Do we underestimate the customer’s journey? –Matt Dixon
  5. Among our stronger employees, how many see themselves at the company in three years? How many would leave for a 10 percent raise from another company? –Jonathan Rosenberg
  6. What did we miss in the interview for the worst hire we ever made? –Alberto Perlman
  7. Do we have the right people on the bus? –Jim Collins