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fighting the lack of good ideas

tesla’s solarcity bid isn’t about energy production

Posted on 26 June 201626 June 2016 By antipaucity 1 Comment on tesla’s solarcity bid isn’t about energy production

Ben Thompson* (temporary paywall) makes an excellent first-order analysis of Elon Musk's bid to acquimerge SolarCity with Tesla. But he, uncharacteristically, stops short of seeing the mid- and long-term reasons for the acquimerge.

It's about SpaceX.

It's about Mars.

It's about the Moon.

Musk knows that he needs an incredibly-solid pipeline of technology to get SpaceX past its initial "toy" phases of being a launch company to the ISS.

He wants to ensure that he's able to support the future on non-terrestrial bodies – lunar missions, Mars missions, long-term space exploration, high-altitude space stations, etc.

Sure, it happens to be good for Tesla (integrating solar tech at Tesla charging stations is a no-brainer). But that's not the end game.

The goal is space.


* Follow Ben on Twitter – @benthompson

commentary, insights Tags:acquisition, mars, merger, solar, solarcity, spacex, tesla

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