Yes, that AOL.
The one that advertised 20 years ago in conjunction with companies things like, “search AOL keyword ‘ford'”.
That’s what Facebook is now. It’s AOL – but without the ISP aspect.
Check that – Facebook is (or “has”) an ISP: just look at internet.org.
So we’ve come full circle.
The ISP that millions of Americans used to get online, send email, chat, read news, keep up with friends, follow/participate in chat rooms, and see “the web” (through an extremely walled garden, mind you) has been replaced wth a website that hundreds of millions of people around the world use to send messages, chat, read news, keep up with friends, participate in groups, and, apparently, get online (if you’re in a part of the world Facebook is targeting with its ISP, of course).