By their definition, “plogging” is “PLatform blOGGING” – or blogging as part of a network/site/service (DZone, LinkedIn, Medium, Facebook, etc) instead of running your own blog somewhere (WordPress.com, Blogger, self-hosted WordPress, etc).
This seems to be a modern representation of what newspapers, magazines, etc used to be (and still are, to some extent) – a place where you can find your favorite authors all in one place.
There certainly are benefits to this model – but there is also a loss of a sense of personal connection in such a model. As I wrote before, the facebookification of society has some pros and cons. One of those cons is that companies increasingly (and now, apparently, writers) are branding on the platform/network instead of via their own site and service.
Heck, remember back in the Good Ole Days when you had link sharing and webrings?
This also plays into the walled garden effect that AOL had 20 years ago: as I wrote yesterday, Facebook is merely the new AOL. Writing in an established (or establishing) network makes a great deal of sense – an “instant” audience, the “rising tide” effect, etc.
But it also means you are bound, for better or worse, to the rules and regulations, guidelines and gaffes of the site/service you decide to write on and with. Community building is hard. Administering built communities is hard. And it doesn’t get any easier by deciding to go all-in with a “platform”. (It may not be any harder, either – but it’s not quantitatively eased by any stretch.)
Forum tools have been around since the dawn of time. And every one has had its rules. From the Areopagus to Stack Overflow, synagogues to the Supreme Court, every community has its rules. Rules which you may either choose to abide by, petition to change, or ignore (to your “detriment”, at least in the context of continuing to participate in said community).
I guess it’s like they say, “what’s new is old again”.